Curriculum Vitae
Dr. Siti Irna Binti Mustajap is a lecturer, researcher and creative industry academic specializing in animation, digital media, visual communication and emerging creative technologies. Her research focuses on NFT technology, AI-generated media, digital heritage preservation and creative innovation within contemporary media and cultural industries.
Expertise : Animation & Visual Communication | Digital Media & Creative Technology | NFT & Blockchain Applications | Artificial Intelligence in Creative Industry | Digital Heritage & Creative Innovation
Education
Education LevelPhD / Doctorate
Doctor of Philosophy (PhD) – Creative Industry and Performing Arts,Universiti Utara Malaysia
Master’s Degree – Creative Multimedia / Digital Media
Bachelor’s Degree in MultimediaTechnology (hons) Universiti Utara Malaysia
Academic Publications & Research Areas
Dr. Siti Irna Binti Mustajap is actively involved in academic research and scholarly publications related to animation, digital creativity, NFT technology, visual communication and emerging technologies in the creative industry. Her research contributions focus on integrating technology, culture and digital innovation within contemporary creative media studies. Google Scholar
Dr. Siti Irna Mustajap Selected Publications
The Potential of Non-Fungible Tokens (NFTs) in Enhancing Malaysia’s Arts and Cultural Heritage Preservation
Technological Framework of NFTs and Smart Contracts for Preserving Malaysian Arts and Cultural Heritage
Consumer Perceptions and Decision-Making in the Non-Fungible Token (NFT) Market
Visual Communication and Digital Innovation in Contemporary Creative MediaResearch publications related to animation, AI-generated content, digital heritage and creative technology innovation. Research Areas
Animation & Creative Media
NFT & Blockchain Technology
Artificial Intelligence in Creative Industry
Digital Heritage Preservation
Visual Communication & Interactive Media
Portfolio & Professional Contributions
Academic and researcher in animation
digital media and creative industry
Experienced in visual communication
creative technology and interactive media
Active in research related to NFT
AI-generated media and digital heritage preservation
Involved in academic publications
conferences and interdisciplinary creative projects
contributor to creative innovation initiatives connecting technology
culture and digital media and specialized in digital creativity
visual storytelling and emerging media technologies
